I think that the 'wave of the future' is for product sites to educate and enhance product value by providing more complete and deeper levels of information. It is not economically feasible for America to go back to it's industrial-age past. Good products are made around the world. There is a place for Americans, in a country that has been called 'the salesmen of the world', to provide enhanced products combined with skillfully crafted information that makes the purchase decision better and then adds sustained value to the users.
The new age of commerce takes the efficiency of the web and international commerce and personalizes the experience for people who buy stuff. Luna is an example of why Amazon.com (the conglomerated shopping experience) won't 'take over the world'.