Built by riders who were fed up.

We've been obsessed with electric bikes for 15 years. It started in 2011, and by 2012 we'd built ElectricBike.com to review everything on the market — which led us to a blunt conclusion: nearly every ebike out there was overpriced, underpowered, and boring. Back then ebikes were mostly beach cruisers aimed at seniors, running wimpy hub motors and weak rack-mounted batteries. We knew the tech could do far more.

So in 2014 we started Luna Cycle out of a garage, selling conversion kits and hot-rod parts to turn slow ebikes into fast ones. In 2015 we were the first to bring the Bafang BBSHD high-power kit to market — and to push performance further, we engineered power systems years ahead of anything else available. That drive grew into a 20,000-square-foot factory in El Segundo, California, where we CNC-machined custom parts and built complete bikes from the ground up.

We didn't just watch the electric revolution happen — we helped start it. In 2018, Luna Cycle was the first to bring Sur-Ron to the U.S. market, and we served as the exclusive U.S. Sur-Ron distributor through 2023. Since then, we've been the exclusive U.S. distributor for Talaria — and we've worked hand in hand with both brands to make their bikes better.

Fifteen years in, that mission hasn't changed. Our team is stacked with veteran engineers, most here 8+ years, and we're still one of the few shops that can actually service and repair our brands' battery packs. We're still obsessed with pushing what an electric bike can be — and still selling it for a fraction of what the rest of the industry charges.

Five things we refuse to compromise on.

Everything you need to join the revolution.

Whether you want a turnkey machine or the parts to build your own, we've got you covered end to end.